Memetics
Memetics is an approach to evolutionary models of information transfer based on the concept of the meme. The term "meme" (IPA: /miːm/), coined and popularized in 1976 by the biologist Richard Dawkins, refers to a "unit of cultural information" which can propagate from one mind to another in a manner analogous to genes (i.e., the units of genetic information).
Memetics shares some common ground with socionics. Both are highly theoretical fields (memetics even more so than socionics) that struggle with the process of concreticizing concepts and generating falsifiable predictions. Both arose as a sort of "thought experiment" that later found applications in reality. Socionics could possibly be applied to memetics and provide a language for describing different kinds of memes (based on the eight information aspects). Types may be more susceptible to memes that are conveyed using their valued elements.